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The South China Morning Post is widely recognised as Asia's most respected and trusted source of English language news on Hong Kong, China and the rest of Asia.
This unrivalled reputation for credible, reliable and authoritative coverage has been meticulously built from its Hong Kong base for nearly one hundred years. The result is that today the newspaper enjoys the largest market share in circulation and advertising of any English language newspaper in Hong Kong.
This is evidenced by the fact that year after year, the SCMP's journalists, photographers, producers and advertising teams win local, regional and international awards for reporting, commentary and layout. These awards consistently cite the newspaper's accuracy, sensitivity, timeliness, creativity and state-of-the-art production.
More perhaps than any other, newspapers are a people business.
That's why, like its readers and customers, the SCMP's employees
come from all over the world. They provide a unique insight and
understanding of 'East and West' with its own intricate human dimension.
Their rich diversity creates products that appeal to people of all
ages, interests and backgrounds, delivering a newspaper of truly
world class standards.
For Hong Kong's business community, the South China Morning Post is a vital source of news and analysis on political and economic events taking place across the region, with a special emphasis on Greater China.
Importantly, the newspaper retains its distinction as the number one medium in Hong Kong for English language newspaper advertising. Classified Post continues to strengthen its leadership in the market and maintain strong visibility, consolidating its leading position in recruitment advertising.
Classifiedpost.com, the online interactive recruitment web site, has been well received by advertisers and job seekers, recording over 14 million page views1 and 1.4 million1 visits a month. It currently has 355,700 registered members2.
Classified Post consists of the following sections:
Secretarial & Administration, China Appointments, Merchandising, Manufacturing & Trading, Computer & Technology, Building & Construction, Sales & Marketing, Media Appointments, Banking & Finance, Engineering, Education Sector, Hotels and Catering, Healthcare, Social Welfare and Overseas.
(*Source: 1Web trend report Feb 2006, 2As of Mar 2006)
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Classifiedpost.com is the most visited online employment site in Hong Kong. It has the biggest and best source of premier jobs on offer, catering to a valuable range of qualified candidates.
It utilizes the power of the Classified Post, Hong Kong's and the
region's premier recruitment leader. This feature section in the
South China Morning Post carries more employment advertisements
than any other in Asia.
Classifiedpost.com allows job seekers to search for jobs using
our large database gathered from the Classified Post and Jiu Jik.
New jobs are added daily and job seekers can search jobs by industry,
job type, qualifications, salary, work experience and keywords.
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SCMP's Total Readership - 291,189*
Gender
Male 51%
Female 49%
Age
Median Age : 35
| Below 25 |
6% |
26-30 |
18% |
| 31-35 |
21% |
| 36-40 |
17% |
| 41-45 |
15% |
| 46-50 |
9% |
| 51 & above |
9% |
University graduate and above: 84%
Professionals / Managers / Executives: 71%
Average household monthly income $40,000+: 35%
Response to ad advertisement: 82%
Circulation
South China Morning Post 103,864**
Footnote:
*Synovate PAX Q1 - Q4 2005 report
**(Jul - Dec 2003) ABC Audit January - June 2005
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With Classifiedpost.com, you are reaching educated and sophisticated audiences to whom the Internet is an integral part of their lifestyle.
Classifiedpost.com offers a variety of functions to help them to manage their careers. These features include: My Career resume management, personal job search agent, careers network, expert advice on job seeking and career management, as well as free e-newsletters and e-mail alerts.
USER PROFILE (as of August 2008)
Unique registered job seekers: 304,188
Number of resumes: 141,799
Number of job seekers with e-mail alert: 124,830
Newsletter subscribers: 214,648
Distribution by Education
Postgraduate 18.91 %
College and university 50.36 %
Post Sec./Dip./Cert. 13.8 %
Secondary 8.72 %
Not specified 8.2 %
USAGE (for Jul 2008)
- Number of visitor session: 336,473
- Number of page views: 12,268,546
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